"Civility costs nothing, and buys everything.”
- Mary Wortley Montagu

Why we’re here

Formerly Character Counts In Iowa, The Ray Center will continue and expand upon the work of Character Counts In Iowa with students, parents, athletic teams, corporations, nonprofits, government organizations, and municipalities. The Center will conduct research, provide programming and training, and publish scholarly works focusing on leadership, ethics, and civility.


What we do

We proudly serve as a Regional Center for both CHARACTER COUNTS! and the Institute for Excellence & Ethics.

Using these two projects as our foundation, we promote civility and character development to Iowa communities, workplaces, schools and families.

Our services range from professional development and research & assessment to recognition programs and public awareness campaigns.

We invite you to look around our website and discover the ways that we may assist you.

You can also learn more about our friends at  CHARACTER COUNTS! and the Institute for Excellence & Ethics.


1213 25th Street     |     Des Moines, IA 50311     |     515-271-1910     |     Email Us

© 2015 Character Counts In Iowa