For young people to have a total understanding of good character, in all aspects of life, the school can play an important role in character education.

Based on universal values called the Six Pillars of Character, CHARACTER COUNTS! provides a common language for school communities to build a strong and positive culture.  Schools see measurable and sustained impact in:

  • character development
  • academic growth
  • social/emotional growth
  • safe & positive school climate


Strong Culture & Climate
Our professional staff works with schools, districts, teachers, administrators and school staff to build a school culture and climate that strengthens moral and performance character.  A character-based  culture and climate can lead to a stronger learning environment, including:

  • Documented reduction in disciplinary referrals
  • Increased attendance
  • Decreased in-school and out-of-school suspensions
  • Reduction in fighting and vandalism and increase in a sense of belonging that education research cites as a major factor in increasing student achievement


When character is truly integrated throughout all aspects of the school day, youth feel a sense of safety - not just physical safety, but social, emotional and intellectual safety too. When administrators, faculty and all supporting staff make an effort to model good character, the youth become aware of the visible and subtle difference in the learning environment and the interactions of people in the building.
We’d love to help your school!  Contact our program director, Georgia Sheriff, at 515-271-1995 to get started.

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1213 25th Street     |     Des Moines, IA 50311     |     515-271-1910     |     Email Us

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